During the past month, our style guide discussion series has illustrated what a style guide is and why it’s such an important resource. Creating and defining the standards for your company’s internal and external written communications helps to ensure that your brand is communicating consistently, accurately, and with a single, unified voice. Whether your style […]
Style Guide Basics: Industry Terms
Over the past couple of weeks, we’ve been discussing what a style guide is, and why it’s so important for your company to have one. A style guide creates and defines the standards for your company’s internal and external written communications. And while there are many benefits to having a centralized resource and training tool, […]
Style Guide Basics: Choosing a style
As mentioned in last week’s post, a content style guide is what creates and defines the standards for your company’s internal and external written communications. Creating a content style guide that serves as a centralized resource and training tool for everyone on your team helps ensure that your brand is communicating consistently and meeting editorial […]
