My approach to newsletters is fairly straightforward.
Newsletters should include an “intro article”, as well as links to your company blog posts or other content. It might also include a link to an offering — a white paper or case study — to download, or offer information about an upcoming workshop. A newsletter also provides a way to share worthwhile information from the industry.
I recommend sending relatively brief monthly newsletters, packed with valuable insights and information. It’s an easy way to keep in touch with your clients. It’s also an opportunity to showcase your work as well as share the voice of your brand.
Click here for an example of one of my newsletters. While you’re at it, why not sign up to receive my monthly newsletter, HR Matters? You can sign up here.
Contact me so we can talk more about a newsletter for your organization and how I might be able to help.
