Warm Leads are Quality Leads Warm leads know they want what you offer and are ready to buy. When your website helps someone solve a problem, or they are referred to you by people they trust, they’ve become a warm lead. Job boards can also be considered warm leads when the posting matches your expertise. […]
How to Do Research and Improve Your Research Skills
Creating almost any type of content follows the same process, from brainstorming ideas to final editing and publishing. Once you choose a topic and angle, you must collect the content, organize it so that it flows, make sure it’s error-free and finally share the piece with your audience. Writers wear many hats during this process, […]
Describe Your Voice in Three Words
Photo by Josh Rocklage on Unsplash Voice is such an important part of writing. It’s what connects us to our readers – whether that’s in fiction, non-fiction, marketing…even academic and journalistic writing. Many of us writers know we have a voice, but can we describe it? I recently set out on a journey to describe my voice. This […]
They don’t teach grammar in middle school?!
Photo by Brett Jordan on Unsplash I’m going to interrupt my regularly programmed focus on HR writing to get on my writer soap box. If you don’t care about grammar, feel free to stop reading here. No judgment, I promise. If you do care about grammar, please sit down. What I’m about to share might […]
Blog Topics for Your HR Audience
Every writer and brand will eventually face the inevitable question: What should I/we write about? Answer your readers’ questions The best topics for your HR blog topics are those that answer your readers’ pressing questions. If you’re not sure what their pressing questions are, I recommend heading over to Answer the Public — a tool […]
3 Tools to Start Your HR Writing Career
The story of a guide, a site, and a tribe I’m happy to announce the launch of my first book. The Complete Guide to Becoming a Professional HR Writer along with The HR Content Academy website and Facebook group. If you’d told me eight years ago that in the year 2020, amidst a pandemic, I’d […]
