A style guide creates and defines the standards for your company’s internal and external written communications. From emails, newsletters, blog posts and social media content to formal corporate documents, a style guide helps ensure your brand communication is consistent and correct. A style guide serves as a centralized resource and training tool for everyone on […]
3 Tips for How to Write Better Crisis Communications
Last week I received an email from a service provider who shall remain nameless. The subject line said… Subject: Important message Seriously. That was the subject. There’s so much wrong with that line that it’s hard to know where to start. Thank goodness they didn’t add the ! to emphasize its importance. During a situation […]
My 10+1 Tips for Successful Web Meetings
A week ago, you may have thought “zoom” was just a sound your kid makes to describe a fast car. Now you’re hosting and attending multiple web meetings a day via Zoom or another web meeting platform. Without much—if any—notice, web meetings are happening like they’re going out of style. Given the COVID19 crisis, I […]
How to Get the Most out of Your Content
I’m working on a project for a client that is a great example of how to be savvy about repurposing your content. Every year, this client conducts their own research about employee engagement. They then publish the data and insights in a large “industry-agnostic” report that they share widely. The beauty of repurposing content Some might […]
Pausing to Observe My Surroundings
Who knew we’d be experiencing a pandemic in March 2020? Not me. In spite of the challenges, I’m finding that the forced shutdown of my daily routine is providing a powerful reason to pause. I’m embracing this invitation, this insistence, that I must slow down. During one of my daily pauses, I was looking around […]
5 of the Best Resources to Understand Your HR Market
“Where should I look to stay current about topics in the HR industry?” I often get asked the question by colleagues and clients. Today I’m sharing some of my favorite resources with you. If you have others to add, please do so in the comments! Society for Human Resource Management (SHRM) The Society for Human […]
