During the past month, our style guide discussion series has illustrated what a style guide is and why it’s such an important resource. Creating and defining the standards for your company’s internal and external written communications helps to ensure that your brand is communicating consistently, accurately, and with a single, unified voice. Whether your style […]
Style Guide Basics: SEO practices
Style guides can vary in form, ranging from a detailed comprehensive guide to a simple reference sheet. No matter how robust or streamlined, your style guide should include the following key topics: Brand voice Style preferences Industry terms SEO terms Reading level and linguistic preferences We are covering each of these subjects in a weekly […]
Style Guide Basics: Industry Terms
Over the past couple of weeks, we’ve been discussing what a style guide is, and why it’s so important for your company to have one. A style guide creates and defines the standards for your company’s internal and external written communications. And while there are many benefits to having a centralized resource and training tool, […]
COVID-19: Stir in professional development amid the stir crazy
Stir crazy is a phrase that’s been coming up in many of my conversations. Have you found the same? Indeed, these are challenging times. It’s tempting to plop in front of Tiger King on Netflix and binge watch seven episodes. (If that helps you manage through this time, I say go for it.) But, don’t forget […]
Style Guide Basics: Choosing a style
As mentioned in last week’s post, a content style guide is what creates and defines the standards for your company’s internal and external written communications. Creating a content style guide that serves as a centralized resource and training tool for everyone on your team helps ensure that your brand is communicating consistently and meeting editorial […]
Style Guide Basics: Brand Voice
A style guide creates and defines the standards for your company’s internal and external written communications. From emails, newsletters, blog posts and social media content to formal corporate documents, a style guide helps ensure your brand communication is consistent and correct. A style guide serves as a centralized resource and training tool for everyone on […]
