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On Friday I had the opportunity to catch up with Rhonda Taylor from HR Marketer. In addition to reminiscing about SHRM Annual, Rhonda gave me a peek at HR Marketer’s new platform: Advos.
“I knew you’d be blown away,” Rhonda said.
And I was.
Let’s face it, for today’s marketers there’s a lot to manage. Blog posts. Conference content. Half a dozen social media platforms. Influencers. Networks. Press releases.
And, don’t forget the metrics and data behind all that content and social media interaction.
Without the right tools, it can be overwhelming.
So many clicks, but do they drive results?
HR Marketer understands that overwhelm. They saw the need to help HR product and service providers get their message to the right people at the right time.
“One organization I spoke to had 6,500 clicks on their webinar,” Rhonda said. “When the actual event happened? Not one person showed up.”
With bots behind many of the clicks, this scenario isn’t uncommon. It’s daunting for anyone trying to make their brand known in the HR marketplace. How can brands build trust and connect with the right thought leaders to make sure their message is heard?
HR Marketer offers a solution to help you get results
From what Rhonda showed me, Advos (powered by HR Marketer) has the tools HR service providers need to get a handle on their marketing.
Whether you’re a single person managing HR marketing, or an entire team of marketers, Advos offers:
- Opportunities to connect with advocates, analysts and ambassadors
- Social management of your own accounts, as well as interacting with thought leaders and monitoring competitors
- Information about events, speaking opportunities, and awards
- Simple processes to distribute news releases to expand your reach
Forget about jumping from platform to platform to manage all of the above…with Advos, it’s all under one roof. That makes a huge time savings for an HR marketing team.
What I love most about HR Marketer is that they never stop. Not only have they blown this new platform out of the water, they are adding new features related to press release notifications and ways for this system to integrate directly with sales systems.
Check in with Rhonda and the team to get your personal demo.
