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There are 30 million company pages on LinkedIn. Hopefully your company’s page is one of them!
If you’re struggling with ideas about what to post, here are five types of content to post on LinkedIn that will help you engage with your HR buyer audience:
Branded visuals.
I recently started posting a #FridayThankful each week. It’s a way for me to stay connected, highlight my brand, and hopefully create a sense of community with my connections. Every week I use the same format–my brand colors, my logo, the “thank you” image, and a quote about gratitude. I invite people to share their own #FridayThankful in the comments.
Employee updates.
One way to connect with your customers and prospects is to introduce members of your team. Share employee milestones (e.g., anniversaries, awards). Talk about company celebrations or volunteer community events. In the content you post on LinkedIn, showcase the people you make your organization run like a finely tuned machine. This example from Idea Grove, a marketing agency based in Dallas, Texas offers a great illustration of how to showcase the people in your organization.
Industry content
Not long ago, I read that to keep conversations engaging, we should aim to talk for 40 seconds, and then pause to let other people jump in. The theory applies online, too. Make your page more engaging by using it as a place to share and interact with relevant content. Share relevant content from other websites, organizations, and industry leaders.
Video
Don’t have any videos? Don’t worry. That’s when you can look to YouTube, TedTalks and other sources for concise and relevant video clips. Share the video with your audience as a post on your company page. I shared this funny/not-funny video from comedian Kristen Bell–engaging and evocative content that I didn’t have to create but which I knew might resonate with my LinkedIn connections.
Your content
Yes, you want to share content from other sources…but you must also share your own. LinkedIn is where you should regularly post links to your blog articles, white papers, checklists, and any other content available via your website. As this post demonstrates, don’t be afraid to post from your archives–your page followers may be new, may have missed the previous post, or may welcome an opportunity for a refresher.
Don’t get overwhelmed by the idea of posting to LinkedIn. A daily post is a simple marketing technique. It’s a way to say hello and stay in front of your audience. To keep it simple, I chose five tips you can use Monday through Friday. Let me know how it goes when you use these types of content to post on LinkedIn.
