When I feel compelled to share an ad on every social media vehicle to which I have access, I take that as a signal that someone is doing something right.
That happened to me today, when I watched these ads from Gusto!, a start-up provider of online HR services such as payroll, health benefits, and time tracking.
Why do these ads appeal to me?
- They demonstrate that Gusto! knows their audience. People in HR get asked every question under the sun, just like the HR director depicted in these ads. The inside joke factor in her handling of everything from benefits to recruiting to the bathroom key illustrates that the people behind these ads truly get the challenges faced by their HR audience.
- The ads are quick. HR people are busy handling people emergencies all day long. Rather than sending out a 250-page white paper to generate leads, these ads convey enough information to generate interest in less than a minute.
- They’re engaging and fun. Some folks may view the topic of benefits, payroll, and time tracking as bor-ing. These tongue-in-cheek ads make light of the topics, but in doing so, also illustrate how the HR function is relevant to everyone who is employed. In a comic way, they celebrate that HR does contribute to the business.
So, I encourage you to watch these ads. If you’re an HR professional, they’ll give you a chuckle.
And if you’re someone in the business of marketing to HR professionals, they’ll give you a chuckle, too…as well as some inspiration about how to get creative about delivering your message to HR.